Market Research Analysts and Marketing Specialists Salary in California

$45,203 $146,695
10th pct Median: $85,288 90th pct
Percentile Annual Salary
10th (Entry Level)$45,203
25th Percentile$61,407
50th (Median)$85,288
75th Percentile$117,697
90th (Top Earners)$146,695
Source: U.S. Bureau of Labor Statistics OEWS, May 2024

Cost of Living Adjusted Salary

The California median salary of $85,288 for Market Research Analysts and Marketing Specialists has the purchasing power of approximately $56,897 in Missouri (the COL baseline state with index 100).

California's higher cost of living (COL index: 149.9) reduces the real purchasing power of wages compared to lower-cost states.

COL data: MERIC 2024 State Cost of Living Index. Missouri = 100 baseline.

Frequently Asked Questions

How much do Market Research Analysts and Marketing Specialists make in California?
Market Research Analysts and Marketing Specialists in California earn a median annual salary of $85,288 per year ($41.00/hr) according to BLS OEWS data (May 2024). This is above the national median of $68,230.
Is California a good state for Market Research Analysts and Marketing Specialists?
California pays above the national average for market research analysts and marketing specialists, making it a competitive market for this occupation. Cost of living in California is higher average (COL index: 149.9).
What is the cost-of-living adjusted salary for Market Research Analysts and Marketing Specialists in California?
After adjusting for cost of living (COL index: 149.9 vs. Missouri baseline of 100), the $85,288 salary in California has the purchasing power of approximately $56,897 in Missouri. Higher living costs in California reduce real purchasing power.
How does California compare to neighboring states for Market Research Analysts and Marketing Specialists salaries?
For detailed comparison across all states, see the full Market Research Analysts and Marketing Specialists salary page at the national level, which includes a complete 50-state salary table.

Top Paying Jobs in California

# Job Title Median Annual
1 Radiologists $387,400
2 Orthopedic Surgeons, Except Pediatric $382,775
3 Neurologists $369,500
4 Surgeons, All Other $368,150
5 Ophthalmologists, Except Pediatric $339,850
6 Psychiatrists $312,248
7 Physicians, Pathologists $304,900
8 General Internal Medicine Physicians $304,175
Source: BLS OEWS May 2024

About Market Research Analysts and Marketing Specialists in California

Market Research Analysts and Marketing Specialists work in their specialized field applying expertise and skills to deliver value in their organization. This occupation is part of the business finance sector of the U.S. economy.

Education Required: Bachelor's degree

View national Market Research Analysts and Marketing Specialists salary data →