What education is needed to become a market research analysts and marketing specialist?

Typical education required: Bachelor's degree.

Market Research Analysts and Marketing Specialists Salary

Name: Market Research Analysts and Marketing Specialists Salary Data
Creator: U.S. Bureau of Labor Statistics
License: https://www.bls.gov/bls/linksite.htm

Official U.S. Bureau of Labor Statistics Data - May 2024

Median Annual Salary

$68,230

$32.80 / hour

▲ 7% (Faster than average)

Salary Range

$36,162 - $117,356

10th to 90th percentile

Total Employed

768,470

workers nationally

🏛️ Data Source: U.S. Bureau of Labor Statistics OEWS, May 2024 | Updated: Annual | Methodology

Market Research Analysts and Marketing Specialists Salary by Percentile

$36,162 $117,356

10th pct Median: $68,230 90th pct

Percentile	Annual Salary	Hourly Rate
10th (Entry Level)	$36,162	$17.39
25th Percentile	$49,126	$23.62
50th (Median)	$68,230	$32.80
75th Percentile	$94,157	$45.27
90th (Top Earners)	$117,356	$56.42
Source: U.S. Bureau of Labor Statistics OEWS, May 2024

Top Paying States for Market Research Analysts and Marketing Specialists

#	State	Median Annual	Median Hourly
1	District of Columbia (DC)	$90,064	$43.30
2	California (CA)	$85,288	$41.00
3	Massachusetts (MA)	$83,241	$40.02
4	New York (NY)	$83,241	$40.02
5	New Jersey (NJ)	$81,876	$39.36
6	Connecticut (CT)	$80,511	$38.71
7	Maryland (MD)	$80,511	$38.71
8	Hawaii (HI)	$78,465	$37.72
9	Alaska (AK)	$76,418	$36.74
10	Washington (WA)	$76,418	$36.74
Source: BLS OEWS May 2024

About Market Research Analysts and Marketing Specialists

Market Research Analysts and Marketing Specialists work in their specialized field applying expertise and skills to deliver value in their organization. This occupation is part of the business finance sector of the U.S. economy.

Education Requirements

Typical Entry-Level Education: Bachelor's degree

Job Outlook for Market Research Analysts and Marketing Specialists

Projected Growth

+7%

2022-2032

▲ 7% (Faster than average)

Annual Job Openings

980,200

projected annually

Outlook data based on BLS Employment Projections program. Growth rate is projected change in employment 2022-2032.

Frequently Asked Questions

How much do Market Research Analysts and Marketing Specialists make?

The median annual salary for Market Research Analysts and Marketing Specialists is $68,230 (BLS OEWS May 2024). Entry-level workers earn around $36,162, while the top 10% earn $117,356 or more.

What is the hourly wage for Market Research Analysts and Marketing Specialists?

Market Research Analysts and Marketing Specialists earn a median hourly wage of $32.80 per hour. Working full-time (40 hrs/week, 52 weeks), this equals approximately $68,230 annually.

Is Market Research Analysts and Marketing Specialists a good-paying career?

With a median salary of $68,230, Market Research Analysts and Marketing Specialists earns above the U.S. median household income. Job outlook: Faster than average (7% growth, 2022-2032).

What education do Market Research Analysts and Marketing Specialists need?

Typical entry-level education: Bachelor's degree. Requirements vary by employer and specialization - check with specific employers and BLS OOH for detailed requirements.